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Google for Jobs

What is Google for Jobs?

Google for Jobs is Google’s own Job Search Engine and is similar in concept to Indeed.  As Google themselves say, “Google brings together job postings from across the web, whether they’re on websites run by small businesses or job sites with thousands of listings. This helps job seekers easily find their next job directly in Search.” In the USA and UK Google position Google Job results at the top of the Google results page ahead of all other results.  In Spain it is the 4th search result. It is important that ATS providers are integrated with Google for Jobs as it will dominate the search results. FXRecruiter is already integrated to Google for Jobs.

Google for Jobs launched in the UK in July 2018 and like most things Google do, it aims to change the digital landscape when it comes to searching and applying for jobs.

How does it work?

When you do a job search in Google, you will now see the blue Google for Jobs box under the Google Ads.

Click through and you will enter the Google for Jobs app where you can further filter, search and browse vacancies..

If you also post your vacancies to job boards, then Google will provide a number of ways to apply to that vacancy, rather than duplicating the vacancy.

How do I enable it?

There is a particular way that job vacancy pages need to be coded up to be picked up by Google for Jobs by crawling and looking for this “schema” (hidden metadata) that is built into the latest release of FXRecruiter and present on all jobs pages.  After that it’s up to Google what it does with the jobs and whether it decides to feature them (Reverse Delta, and all other ATS providers, have no control over this but have yet to have any problems getting jobs listed. This is the same for Indeed and other Job Search Engines).

Considerations

Google for Jobs has a long list of required fields and some of these you may not be able to post. These fields will typically throw up a warning when missing, rather than an error.

If any required fields are missing, the job will not be posted. The required fields are detailed here and are:

  • datePosted – the date of the job posting
  • Description – the job description
  • hiringOrganization – the organisation offering the job position
  • jobLocation – the physical location where the employee will report to work 
  • Title – the job title
  • validThrough – the date when the job posting will expire. If a job posting never expires, or you do not know when the job will expire, do not include this property.

What does Google for Jobs mean for recruitment?

There’s no doubt that Google for Jobs has disrupted the recruitment marketing industry, especially as it relates to other major players in the space. During the launch, some of the biggest job board vendors such as LinkedIn, Glassdoor and ZipRecruiter were quick to jump on board and post to Google for Jobs, and then there were some late adopters, such as CareerBuilder, that waited until later to join Google as a partner. However, other job boards and aggregators (notably Indeed) have opted to remain independent from Google for Jobs.

Check if your site is enabled

There’s a useful data validation tool from Google here where you can add a job URL and see if it passes the test.

https://search.google.com/structured-data/testing-tool/u/0/


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