RSS is becoming more powerful. By organising your site in such a way that other sites and services can ‘include’ your content (and in particular, your latest jobs), you’re content grows in value. You’re making it easier for candidates to get to your jobs. You’re appearing more like a service to them.
But there’s more to it than this. Those of you familiar with Search Engine Optimisation techniques may realise that you’re getting some welcome ‘link love’. Every time a peer site features your feed, those links to your site help to strengthen your search engine ranking.
Read our full blog post about RSS on the Reverse Delta website here.